Untouched Nature, Timeless Scenery
Shikoku is a place where Japan’s original charm lives on. From quiet mountain trails to serene riversides, here you’ll find landscapes untouched by mass tourism. If you long to step into a world of rustic villages, forested hills, and the gentle rhythms of rural life, Shikoku offers the perfect escape.
A Spiritual Journey Through Centuries
Known as one of Japan’s most sacred regions, Shikoku has long been a destination for spiritual seekers. Pilgrims continue to walk the path of the 88 Sacred Temples, while others pay homage at historic sites like the shrine of Konpira-san. These deeply rooted traditions have shaped not only the region’s towns and temples, but also its people—welcoming, humble, and rich in wisdom.
The four prefectures that make up Shikoku
Kagawa
Located in northeastern Shikoku, Kagawa faces the Seto Inland Sea and is dotted with small, charming islands—its coastal scenery is breathtaking. The region enjoys a mild climate ideal for wheat cultivation, which gave rise to its most iconic dish: Sanuki udon. Unlike other styles found across Japan, Sanuki udon is thick, firm, and deeply satisfying—a flavor you’ll keep coming back for.
Kagawa also holds a special place in Japan’s travel history. Once a flourishing route for Shinto pilgrims, visiting Kotohira Shrine (also known as Konpira-san) was among the first journeys ever recognized as "travel" in Japan.
Ehime
Ehime lies in northwestern Shikoku and is home to Matsuyama—the island’s largest city and a long-standing favorite among travelers. With its mix of retro charm and modern flair, the city offers a timeless atmosphere. It also boasts one of Japan’s oldest hot springs, making it the perfect place to unwind.
Connecting Ehime to mainland Japan, the Shimanami Kaidō is a spectacular cycling route that crosses six islands and bridges. It’s the country’s most iconic cycling trail and a dream for adventure seekers.
Shikoku is known for citrus fruits, and Ehime takes it to the next level. Especially famous for mikans (Japanese mandarins), the region celebrates them everywhere—from sweets and drinks to souvenirs and home goods. It’s citrus culture at its most delightful.
Kōchi
Located in southern Shikoku, Kochi is renowned for its crystal-clear rivers—so striking that travelers come from far and wide just to see them. Thanks to this pristine water, Kochi’s locally grown rice and vegetables are exceptionally flavorful, and dishes made with these fresh ingredients are truly unforgettable.
Kochi is also famous for its spirited drinking culture. In the central market, you’ll find locals and visitors enjoying food and drinks together, sharing stories over sake in a vibrant, welcoming atmosphere.
Though tucked behind Shikoku’s central mountains and somewhat off the beaten path, Kochi’s lively character and one-of-a-kind charm make it well worth the journey.
Tokushima
Located in eastern Shikoku, Tokushima is defined by its rugged mountains—an ideal destination for hikers. Among its many trails, the ridgeline path around Mt. Tsurugi is considered one of the most beautiful in all of Shikoku.
Deep in the mountains, time-honored villages offer a glimpse into Japan’s traditional rural life. With steep valleys and preserved landscapes, these hidden hamlets are beloved by travelers seeking something timeless.
Tokushima is also the starting point of the famous Shikoku Pilgrimage: a Buddhist journey to 88 temples around the island. The pilgrimage begins right here, with Temple No. 1 marking the spiritual gateway to this sacred route.
